I hate labels.
Prada, Chanel, Astin Martin, “healthy”, “skinny”, “toned”, “phat” (yes phat, not fat, I actually like “fat”!). Bottom line they all suck.
But what really grinds my gears are food labels. Marketers will do anything and everything for you to buy a particular product. Here are my favorite examples of the the labels that make me want to boycott food (but I won’t because that’s kind of eating disordered).
After a lifetime of eating, no food label means less to me than “all natural.” A bottle of SmartWater claims to be 100% NATURAL* CALORIE-FREE.
Hmm…why would I assume that water comes from somewhere else and that its highly caloric? SmartWater, are you implying that your competitors get their product from gremlin toilets? Because that’s fucking crazy, SmartWater!
On that same bottle of what I assume was non-gremlin toilet water, I searched for the asterisk referred to by “100% NATURAL*” and it led to the explanation, “*100% Natural Ingredients.” Oh well, that clears it up! Dude, its WATER!
Nothing pisses me off more than the “fat free” label. And its usually on boxes of lemon heads and rice cakes. I don’t know what food marketers are trying to get at! Do they think I’m looking at a lemon head thinking, “Oh man, all the love handles!” that they have to reassure me that its “fat free”.
And nothing’s worse than vegetables that are proud of themselves for not having fat. Way to go, fat free refried beans or fat free carrots!
Alright, so your turn? Any labels out there piss you off?
I have no label for today’s recipe. I entered it in a recipe contest so just cross your fingers it will win!
1/2 cup cheddar cheese (or any other cheese you like)
3/4 cup AP flour (or potato flour for a gluten free version)